The Internet Essay -- Computer Science

The InternetBasic InternetThe network is a system that allows you to play, keyen, read,send, receive and download files. The internet is so easy to use andas I have broadband this encourages me to use the internet because I tail always rely on it being fast and good quality. Many people use theinternet as a means of keeping in touch E-Mail is great because youcan write to people who may be over the another(prenominal) side of the world. Youdont even have to leave the comfort of your own floor to do this. Oneof the greatest things about the internet is the search engines. Youtype in what you are looking for it will come up with a list ofwebsites which will help you with what you want to find.How the internet worksThe internet is made up of networks (big and small). Networksare a group of computing devices that are interconnected by mobilize wires(or other means) allowing the computers to share info with each other.Every network has a backbones backbones, better known as routers ,What is incredible about this process is that a substance can leave onecomputer and travel halfway across the world through several differentnetworks and arrive at another computer in a fraction of a secondThe routers determine where to send information from one computer toanother. Routers are specialized computers that send your messages andthose of every other Internet user speeding to their destinationsalong thousands of pathways. A router has two separate, but rel...

Origin of Judaism :: essays research papers fc

The origins of Judaism are written in the book of Genesis, the first of all book of the Pentateuch. Genesis is divided into several major(ip) parts. The creation of the world (first part) and the story of Abraham (second part) are respectively the parts that are dedicated mostly to the origins of Judaism. divinity fudge created heaven and Earth. Then he created man. Man disobeyed paragon, twist a partition between them, and went on his own. God promised redemption on man for being tempted and corrupted by Satan.Later, God chose Abraham as the father of a long line of deal that he would deal with throughout time in order to keep his promise of redemption, and to define a certain people as his. Abraham had two sons Ishmael and Isaac. God chose Isaac to receive the birthright promises. As a result, the line of Gods people came through Isaac. After what happened the first time with mans betrayal, God put Abraham and Isaac to a test. God ordered Abraham to sacrifice Isaac to him. Abr aham was confused and hurt by this command, but both he and Isaac agreed. As he was about to kill his son, God stopped him. God informed Abraham that this was a test to see how loyal he was to him.Generations later God made a pact with the chosen people. They agreed to live a life of strict obedience to the law that he gave them, and in return, they would have the promised messiah come as one of them, who would deliver them from evil to God. He provided them prophets to make his presence and desires known to them and to predict future events so they would know what to expect from God in future times, and how to recognize the Messiah when he arrived.

The Materials, Properties, and Theory of Superconductivity Essay

The purpose of this paper is to examine the substantials, properties, and theory of superconductivity, a quantum phenomenon that occurs when a material is brought below a critical temperature and will conduct electricity without any resistance, the nearest model in nature to perpetual motion. According to Ecks (1990), Once menstruum is applied to a superconducting material the current will continue in a closed lope without ever losing intensity. (Ecks, 1990) Superconductive materials can greatly vary in mechanics and materials. They are separated into Type 1 and Type 2 superconductors. All superconductors display the unique ability to repel magnetic fields, known as the Meissner effect. According to Shachtman (2000), Superconductivity was discovered when a physicist, Heike Kamerlingh Onnes, when he developed the process to produce liquid helium and began testing the electrical properties of material at temperatures nearing absolute zero. overbearing zero is the coldest temperature that is theoretically attainable and is the basis of the Kelvin scale. Onnes first observed the phenomenon in mercury. A sample of mercury was cooled by liquid helium, and at the hire moment the temperature of the mercury reached 4.19K the resistance abruptly disappeared. (Shachtman, 2000)According to Nave (2000), In Type I superconductors the phenomenon of zero resistance at low temperatures occurs in materials that are ask some degree of conductivity under normal conditions. The properties of Type I superconductors were modeled successfully by the efforts of John Bardeen, Leon Cooper, and Robert Schrieffer in what is commonly called the BCS theory afterward the efforts of John Bardeen, Leon Cooper, and Robert Schrieffer in its understanding. (Nave, 2000)... ...ak Ridge National Laboratory.Eck, J. (1990) Retrieved March 10, 2008, from http//superconductors.orgGoldman, M (2000). Bose-Einstein condensation. The Atomic Lab. Retrieved March 11, 2008, from the University of Colorad o Physics 2000 project.Mook, H. A., Dia, P., & Dogan, F.(2002) Charge and spin struture in YBa, Phys. Rev. Lett, 88. Retrieved March 16, 2008, from http//focus.aps.org/ apologue/v9/st12Nave, R. (2000). Superconductivity concepts. HyperPhysics. Retrieved March 11, 2008, from HyperPhysics database.Oxford University (1993). Superconductivity explained. Retrieved March 11, 2008, from http//superconductors.org/oxtheoryPoole, C. P., Farach, H. A., & Creswick R. J. (1995). Textbook of superconductivity. San Diego Academic Press.Schachtman, T. (2000). Absolute zero and the conquest of cold. New York Houghton Mifflin Company

Security on the Internet Essay example -- essays research papers

Security on the meshworkTodays information is highly interconnected by the internet. With this interconnection of computer systems with the internet comes computer crime. good luck into computer systems, damaging information, and stealing information, more commonly known as hacking, has become extremely common on the internet. As hacking becomes more frequent, and as most would say, more of a problem, should we consider hacking a criminal activity? Information from across the homo is stored on computer systems-most of which are connected, vaneed, to other computer systems through the internet. In the ideal situation, this interconnection of information enables others from outside a specific computer network to access that specific computer network and its information. (Amoroso, 2003) This has created a world in which information is extremely important and extremely easy to access, which in turn has created a government, business, and personal society that is dependant on and su ccessful from the networked information. unless this network also has its drawbacks. Besides enabling people who need to use the information for legitimate business or personal use to gain access, the network also-often unknowingly-enables unauthorized people to gain access to the information in one way or another, no matter what kind of network security they pass on implemented. Gaining access to a computer system that does not intentionally allow you access is called hacking.Microsofts Internet Explorer has its flaws, and criminal hackers cracker know it. In recent weeks, these evildoers have staged several hearty-orchestrated Internet Explorer attacks designed to steal your banking and credit card information. The result has been that you cant trust the internet. How will you know if a secure site is truly safe? Heres a look at whats wrong with internet security and what you can do to keep your data down the stairs lock and key. That issue is not the only one, but several fla ws are contained within internet. Some well known and some not so well known so-called zero day attacks. All of the serious attacks also use tiny apps called keystroke-logging Trojan horses, which capture IDs, passwords, and credit card information as you type them. And all of the attacks so far happen without users even suspecting theres anything wrong. Elements of the Russian mafia coordinated a brilliant... ...more regulation comes more policing, and with more policing less liberty and privacy. Other non-hackers believe that hackers need to be caught and punished, but without taking away the freedom and privacy that the Internet offers now. They do not want the government or law enforcement to monitor the Internet. They only want better laws to prosecute the hackers after they are caught, and better ways of catching the hackers without infringing on the general publics security.ReferencesAmoroso, Edward. 2003 Fundamentals of Internet Security Technology Publisher P T R Prentice Hall. Cohen, Frederick B. 2004 Protection and Security on the Information Superhighway Publisher New York rump Wiley & Sons, Inc.Fream, Anne M. 2001 A Social Learning Theory Analysis of Computer Crime Among College Students Publisher Journal of Research in Crime and Delinquency Schwartau, Winn. 2002 Information state of war Chaos on the Electronic Superhighway Publisher New York Thunders Mouth Press.Sullivan, A. 2005. Hackers arent just picking on Microsoft study. Retrieved May 2, 2005, from http//www.reuters.com/newsArticle.jhtml?type=domesticNews&storyID=8359040

House of the Spirits, Major Motifs Essay -- English Literature

House of the Spirits, Major MotifsPoliticsPedro Tercero brought Socialism to the peasants of Tres Marias, andgot Jaime very interested in justice, equality, and the peasantmovement. The peasants un ward offableness their feelings to be heard and want asocialist style of government, but they are afraid that Esteban Trueba get out find out and dispense with them out of the estate. The tidy sum of TresMarias have no desire to vote because they know that the ballots arechanged. Pedro Tercero tries to put to work the people understand that thiselection will be different there will be people from the socialistparty watching the ballot taking and the ballot boxes will be sealed.The people of Tres Marias are beginning to understand how theirproblems female genitals be solved, and how people should really be living.Esteban Trueba however, is on the other side of the political wings heneeds full control over the peasants so his estate will function, hebelieves that the peasants cant rule themselves. If his people votefor a socialist government he cant kick them out because then hellhave to kick everyone out, he will do more harm to himself throughanger.PowerMen are losing power. denim de Satigny is handsome and a French countfrom all around the world, unlike other men, he has experienced whatthe world has to offer. He is civilized and has lots of property toflaunt to his lover, but even though he has so often he cant getBlanca to marry him. Someone with so much has no power over the womenhe wants. Esteban has no power over Clara when he needs it most, andwhen he wants complete control over her she can avoid him or hide fromhim. He tries to go back to raping peasants, but he cant lift them uponto his saddle because his age. H... ...ut Esteban doesnt understand the incomprehensible attraction oflove and sees it as bondage of two people from the same class. Thelove among Blanca and Pedro Tercero is the strongest love in thewhole book. The devotion of the two to s top together through all theyears is something close to magic. Starting out from playing in mudand sleeping naked under the dinner mesa on top of each other liketwo fitting puzzle pieces, perfect. Then through the years gettingmore and more just until their love cannot be separated byEstebans skeptical morals. They start to sneak out at night to meetby the river where they embrace and make love ending in the sameposition from when they first met. The love between the two lovers isnatural not between class, money, family, or looks, but between twopeople who found love and will never let anyone take it from them.

House of the Spirits, Major Motifs Essay -- English Literature

House of the Spirits, Major MotifsPoliticsPedro Tercero brought Socialism to the peasants of Tres Marias, andgot Jaime very interested in justice, equality, and the peasantmovement. The peasants want their feelings to be heard and want asocialist style of g everywherenment, but they are afraid that Esteban Truebawill find out and bam them out of the estate. The people of TresMarias have no desire to vote because they know that the ballots arechanged. Pedro Tercero tries to make the people under(a)stand that thiselection will be divers(prenominal) there will be people from the socialistparty watching the ballot taking and the ballot boxes will be sealed.The people of Tres Marias are starting time to understand how theirproblems preempt be solved, and how people should really be living.Esteban Trueba however, is on the other side of the political wings heneeds full suss out over the peasants so his estate will function, hebelieves that the peasants cant rule themselves. If his peo ple votefor a socialist government he cant kick them out because then hellhave to kick everyone out, he will do more(prenominal) harm to himself throughanger.Power manpower are losing power. Jean de Satigny is handsome and a French countfrom all around the world, unlike other men, he has experienced whatthe world has to offer. He is civilised and has lots of money toflaunt to his lover, but even though he has so much he cant getBlanca to marry him. soulfulness with so much has no power over the womenhe wants. Esteban has no power over Clara when he needs it most, andwhen he wants complete control over her she can avoid him or hide fromhim. He tries to go back to raping peasants, but he cant lift them uponto his saddle because his age. H... ...ut Esteban doesnt understand the unexplainable attraction oflove and sees it as bondage of two people from the same class. Thelove between Blanca and Pedro Tercero is the strongest love in thewhole book. The reverence of the two to stay tog ether through all theyears is something close to magic. Starting out from playing in mudand sleeping naked under the dinner table on top of each other liketwo fitting puzzle pieces, perfect. Then through the years gettingmore and more serious until their love cannot be separated byEstebans skeptical morals. They start to sneak out at night to meetby the river where they embrace and make love ending in the sameposition from when they first met. The love between the two lovers isnatural not between class, money, family, or looks, but between twopeople who found love and will never let anyone take it from them.

Ethnicity and Education Essay

Most studies free-base that overall social minorities tend to do less well than other members of the population when it comes to procreational accomplishment. The government sponsored Swann report found that Asians did almost as well as Whites however not as well, one Asian group in particular the Bangladeshis did especially badly and West Indians preformed considerably worse than Whites. Many factors which occur inside the school be the vitrine of educational achievement however other factors contribute.The expectations of teachers on heathenish minorities excite caused differences in educational achievement. Bernard Coard believes that teachers expect Black children to fail therefore enounceling the child as a failure. Interactionalists ar concerned with how teachers pidgeonhole pupils this is the labelling theory, this is where the teacher makes a judgement of the child based on the childs appearance, behaviour, previous family members and relationships with other stud ents.However most labels argon based on stereotypes rather than evidence, the globe is that once a label starts it is difficult to get rid of and this bear cause problems for a students educational achievement. Teachers will discuss the students label in the staff room and other teachers will attach the same label to the child and this plenty lead to the child not being allowed to accompany school trips. If a student is labelled as a failure by a teacher then the teacher is likely to put the student into a lower tier exam thus the pupil cigarette only achieve a maximum of a grade C and cant achieve to the best of their ability.When a student is labelled as a failure the student can begin to believe that the label is neat and begin to make it part of their part of their identity, become a failure this is known as the self-fulfilling prophecy thus creating ethnic differences in educational achievement within the school system. David Hardgreves argues that anti school sub cultures can be formed as a result of negative labelling. However Maureen Stone and Swann both indicate that those who are labelled whitethorn not accept their labels. Institutional Racism within schools can lead to educational achievement and the differences it causes within ethnic minorities.The Swann report found that a small number of teachers are consciously racialist however there are a great deal of teachers who are unintentionally racist. Bernard Coard states that the British educational system makes children become educationally subnormal he states that West Indian children are told that their speech is second rate and insufferable he states that within the British educational system the word White is associated with good and the word Black with evil. Coard in any case states that the attitudes portrayed in the householdroom are reinforced by the pupils outside of the classroom.Many sociologists would also argue that the mispronunciation of students names and not learning them c an be classed as racialism within the school system. Cecile Wright found that majority of staff are committed to ideals of equality but despite these ideals there are still considerable amounts of contrariety in the classroom. Asian children were often excluded from discussions and teachers expressed an open disapproval of their customs and traditions, these comments from teachers made Asian children feel more isolated from other pupils.Martin Hammersley found that racist comments in the staffroom did not lead to racism in the classroom. J. Taylor found that most teachers are concerned to pull in a fair policy towards the treatment of erosive pupils. Mac an Ghaill studied 25 afro Caribbean and Asian students studying A levels. He found that although they disagreed over the extent of racism within education, this did not directly hold back their attitude to education and their levels of academic success. The way that students responded to schooling varied and this was influenced by their ethnic group.This could eventually lead to the formation of anti-school sub cultures. These are pupils who have rejected some or all of the values and rules set down in the school ethos. Peter Woods identified 8 different groups ranging from innuendo total conformity to Rebellion outright rejection of school rules and values. This can cause ethnic differences in educational achievement within the school system. The Ethocentric plan can cause ethnic differences in educational achievement this is the school being biased towards one particular culture.Many sociologists argue that the curriculum is geared towards light marrow class students. The curriculum is set in place for white middle class students and this means that ethnic minorities will not understand the curriculum and will fall behind and not do well thus leading to educational underachievement. Parents from ethnic minorities may not be able to spread or have the right experience to make an informed choice on th e best school to suit their childrens needs whereas middle class parents have the money and correct experience to make an informed decision on the best school for their child.Ethnic differences in educational achievement are the result of school factors however other factors have significance. Material Deprivation is the effect poverty has on educational achievement. Poorer parents from ethnic minorities may not be able to provide their children with the educational toys needed such as computers. Cramped housing means less space to study. High rate of illness can lead to missing days of school. Children from poorer backgrounds may need to contribute to the financial running of the home thus getting part time jobs which will refer their studies and will leave school at the earliest opportunity to start work.Harker states that overcrowding causes a negative effect on educational achievement which can cause differences in ethnic minorities which can cause bullying and truancy. Cultura l Deprivation is the term used to describe serious inadequacies in the socialisation process and its make on educational achievement. Poor parenting means children underachieving in education. Many sociologists argue that ethnic minorities tend to be more fatalistic meaning that parents tend to have low aspirations and expectations for their child meaning less emphasis is placed on doing well in education.Whereas White middle classes would have high aspirations and high expectations. culture focuses on the values, expectations and norms transmitted from parents to children. Children from Ethnic tend to focus on immediate gratification where they try to reep their rewards at the earliest opportunity such as sledding school at 16 to earn money. Whereas White middle class children aim for a bright future described as deferred gratification which is pose off short term rewards to gain better rewards in the future.Cultural Deprivation can affect the way parents prepare their children for school. Working class children would nonplus and watch T. V. whereas middle class parents would take their children to museums. Driver and Ballard state that high achievement in Asian groups may be linked to the fact that they become in close knit families that can help each other. Price highlighted a high rate of single parent families in black Caribbean communities which may explain high underachievement. Linguistic Deprivation is the ability to use appropriate language which is an important factor in educational success.Bernstein came up with two codes of language Restricted and Elaborate codes. The Restricted code is used in casual situations. This is limited vocabulary and Simplistic grammar which can only be understood if you are aware of this topic. The Elaborate code is used in formal situations. This is sophisticated grammar and vocabulary and can be understood if aware of the topic. Bernstein found that White middle class children had the ability to switch between t he two codes whereas children from ethnic minorities were limited to using the restricted code.This means they are severely disadvantaged in education where the language is all formal. In conclusion, it is probable that a number of factors work together in producing the lower levels of achievement found in some ethnic groups. The Swann report concluded that racial discrimination inside and outside school along with social deprivation were probably the main factors. Others would add that cultural factors also play some part in explaining the differences.

Shakespeare in the Bush

What problems did Bohannan encounter as she told the degree of Hamlet to the Tiv? The problem she encountered when she was telling the story was the comments of the elders. As she was realisek to formulate her thoughts/ analyses on the story, the elders kept on commenting what they thought was right, and what they think as the truth about the story. Therefore, she had a hard time explaining the story in the focussing she wanted and liked. There was a murmur of appla example. Hamlet was again a good story to them, but it no longer seemed quite the same story to me. As I thought over the coming complications of plot and motive, I lost courage and decided to skim over dangerous ground quickly.We could presuppose that in this part of the story, she had a hard time explaining the book the mood she wanted it. That is why she had to avoid those hard-to-explain parts so she wouldnt be questi wizd more. some other problem she encountered while reading and telling the textbook was her opposing interpretation of the book, as comp bed to that of the elders. For her, the interpretation of the piece is universalthat there could only be one real and acceptable interpretation for it.But, as she was telling the story, the elders kept on voicing out their opinions, causing the author to take down notes and eventually movement her own interpretation of the book. I stopped being a storyteller, took out my notebook and demanded to be told more about these two causes of madness. Even while they stave and I jotted notes, I tried to calculate the effect of this new factor of the plot.In this part we could see that, because of the bothering comments of the elders, she started to question her have it offledge of the book, that is why she took down notes and analyse those new factors on the plot give tongue to by the Tiv. To sum up, she had a hard time explaining the book to the Tiv because of tworeasons the annoying comments of the elders, and her opposing interpretation of the book.Is the Tivs interpretation of Hamlet haywire? Why or why not? Substantiate your answer with evidence from the text (observe the rules on citation). Include also what you know and have experienced. Should we worry about being correct? Why or why not? The Tivs interpretation of Hamlet is neither correct nor incorrectbecause no one really does know the correct interpretation of the text, for it is the author (William Shakepeare) who knows what the real interpretation of the novel is.Also, as supposed to what Laura Bohannan had said that the interpretation of William Shakespeares Hamlet is universal, I believe that its interpretation is varying in different types of people, taking the Tiv for example. The Tiv are also known as the Mitshi, Munchi or Munshi. They are also located in the northern provinces of Nigeria, with the majority of them living in the Tiv Division of Benue Province (Bohannan and Bohannan 19539). Knowing the life of these people are just ordinary, everyone wouldnt stock that such people could be able to give their insights/knowledge about the textyet, they were able to give their own interpretation of it.How? By applying their knowledge and experiences in life. They were able to apply these things so that they will be able to understand the next happenings more accurately, and to comprehend a text which is very hard to understand. Listen, said the elder, and I will tell you how it was and how your story will go, then you may tell me if I am right. Polonius knew his son would get into trouble, so he did. He had many fines to pay for fighting, and debts from gambling.But he had only two ways of getting money quickly. One was to marry off to his sister at once, but it is severe to find a man who will marry a woman desired by the son of the chief. For if the chiefs heir commits adultery with your wife, what faeces you do? Only a fool calls a case against a man who will someday be his judge. Therefore Laertes had to take the second way he killed his sister by witchcraft, drowning her so he could secretly sell her body to the witches.In this part of the story, the Tiv used their knowledge and experiences to interpret the plot accurately and effectively. That is why they were able to predict precisely what Laertes did to his sister Ophelia, and so as the next happenings in the story. Sometime, concluded the old man, gathering his ragged toga about him, you must(prenominal) tell us some more stories of your country. We, who are elders, will instruct you in their true meaning, so that when you return to your own land your elders will see that you have not been sitting in the bush, but among those who know things and who have taught you wisdom.In that part of the story, we could really see that these people, the Tiv, really have experiences that they were able to use in interpreting Hamlet. We could also see in this excerpt from the text that, even though they are just people sitting around the bush, they are more kno wledgeable than we are, because they have these experiences that helped shape their perspectives in the different aspects of life. And, to answer the question of whether we should worry or not worry if our interpretation of a text is correct or incorrect, I think we shouldnt. What is important is that we are able to understand the text, and finally, learn something from it.

Class Rigidity and Social Mobility

In late eighteenth and early nineteenth century Eng debark t here was a sort of lesson code of behavior and standards that are to be maintained by the middle and upper word formes of society. Austen realistically mirrors this code through the characters and plots of her novels while showing that companionable flexibility was narrow and class boundaries were strict. The topics of class stringency and kind mobility are important areas in Jane Austens literature. We begin to see that Austen is not a revolutionary as she supports and preserves the morals and usage of societies ierarchy.However she often encourages and backs the emergence of new wealthiness permitting greater social mobility. In Austens world the naval and tradesmen professions are means by which it is acceptable for peoples to advance their social situations. In Persuasion and Emma, we witness class rigidity as well as class mobility. Characters in the Navvy and those who are newly risen from or in trade induce ob tained fortune enough to become accepted into societys upper classes, which suggests that Austen allows some flexibility in her hierarchy. But, in Austens world here are rules and limitations to social acceptance and Sir Walter Elliot and Mrs.Clay, and Mr. Elton are reprimanded for overstepping their bounds. Wealth is then the most principal determining factor of social standings and suitable delayes. With wealth in mind Austen is traditional in her consider for class stability, but she recognizes the benefits of larger social flexibility with new wealth. Austen uses irony and success of the naw and tradesmen to show the advantages that new wealth has on social mobility. Sir Walter takes great plague to the naval profession nd speaks, I have strong grounds of objection to it.First, as being the means of bringing persons of obscure birth into unjustified distinction, and raising men to honours which their initiates and grandfathers never dreamt of A man is in greater danger in t he naw of being insulted by the rise of one whose father, his father might have disdained to speak to, than in any other line. (Austen, Persuasion, 20) Sir Walter is representative of the upper class of the past. He holds tight to his morals and values the traditions of his ancestry. It is evident here that he has great ifficulty in separating someone from his or her family and cannot fathom how one would not follow in his fathers footsteps.This quotation also presents that Sir Walter Elliot personally get holds insulted when someone of a random family who started off below him can end up above him. He feels that he should be superior to most Navvy men because the Elliots have been at the top end of the hierarchy for so long. When sir Walter says undue distinction it is ironic because he implies that his distinction was well earned and the distinction and honors ofa naval officeholder is not. He absurdly believes he should be superior because he didnt have to do any work to achiev e his title.At Persuasions end, Captain Wentworth and Anne Elliot were to be married. Austen described Wentworth, with five-and-twenty kelvin pounds, and as high in his profession as merit and activity could place him, he was no longer nobody. He was now esteemed quite noteworthy to address the daughter of a foolish, spendthrift baronet, who had not had principle or sense enough to maintain himself in the situation in which Providence nicotinamide adenine dinucleotide placed him, and who could give his daughter at resent but a small part of the share often thousand pounds which must(prenominal) be hers hereafter. Persuasion, 232) This course shows that new wealth attained by people of low birth can have a great deal of social power entirely as ancient families have social influence. It says that Wentworth was no longer a nobody, so he was now worthy of Annes hand, daughter ofa baronet, as his earnings gift him on an upper class scale. By using a passive voice here it implies t hat society would agree that it does not matter that his wealth came from a profession, wealth is wealth, and he will be held in high regard for his earnings. The narrative also pokes fun at Annes father, Sir Walter Elliot for being imprudent with his money.This suggests that Wentworth is more sociable to support Anne than Sir Walter, even though he thinks himself highly superior to Wentworth. After Frank Churchill arrives in town Emma takes him to shop at Fords and says mfou will be love in Highbury. You were truly popular before you came, because you were Mr. Westons son (Austen, Emma, 155). Mr. Weston was a former army captain and earned enough money to buy his own land putting him in a higher social situation. This quotation shows that not only is Mr. Weston associated with Highbury, he is held in high regard there.Frank Churchill is also a very wealthy man of the trade and because of his known wealth he is the talk of Highbury society. Through satire of the high-class societ y (Sir Walter), and through approval and regard for naw and trade professions as a means of social mobility, Austen shows that the current social structure is moderately changing for the better. Although there are benefits of social mobility from new wealth peoples and patrons, tradition in maintaining class structure is imperative and belonging to a class should be ccompanied with finances. After Mr. Elton proposes to Emma, the narrator attempts to understand Mr.Eltons motives. Perhaps it was not fair to expect him to feel how very much he was her inferior in talent, and all the elegancies of mind. The very want of such equality might prevent his perception of it but he must know that in fortune and consequence she was greatly his superior. He must know that the Woodhouses had been settled for several generations at Hartfield, the younger branch of a very ancient familyand that the Eltons were nobody. (Emma, 105) The narrator suggests hat Elton cannot comprehend how he is not fitti ng of Emma because he himself is unfit.The snobbish tone in this passage attempting to commiserate with Elton is declarative of Austens disapproval of such a notion. The narrator is trying to fathom why Elton thinks he is of high enough rank to even ask Emma something of the sort. It says he must know suggesting that he should know that he was in the wrong. The narrator calls the Eltons nobodies this serves as a reminder of their economic situation and place in the social hierarchy. Anne sees a possible threat in the way Mrs. Clay a polite widow recommends herself to her father Sir Walter Elliot.Anne thinks she is widely overstepping her boundaries in regard to rank. Anne, felt the imprudence of the arrangement an dandy mind and assiduous pleasing manners, infinitely more dangerous attractions than any merely personal might have been. Anne was so impressed by the stagecoach of danger, that she could not excuse herself from trying to make it perceptible to her sister (Persuasion, 33). Anne believes it is ner obligation as a member ot the upper class to protect ner tamilYs name. She calls he match a danger and inappropriate because she knows the meaning of a suitable match, matching in class and rank.She is mindful of her social structure and how it functions and is greatly offended by even the possibility of low rank coming into her family by marriage. Because Anne is the heroine in Persuasion and we as readers associate with her ideals, it becomes clear that Austen wants us to know that marrying into a family with wealth without having wealth oneself is unacceptable. It is evident that Austen is conventional in her respect for societal traditions as none of he marriages in Austens fiction of which she approved was economically unwise.In close, Austen sticks to tradition but is delicate in accepting new wealth into her social structure. Austen reveals class mobility when she eventually allows Anne to marry Wentworth even though they are of different heritag e. The match is acceptable, as he has through the Navvy accumulated fortune and good merit enough to secure Annes status. She also uses the ridiculousness of Sir Walter to convey that to be of the upper class it does necessitate hard work and management, as he is thoughtless with his money causing him to fall in rank. Mr.

How individuals can be hampered by the society in which they live? “Of mice and men” Essay

The best laid schemes o Mice and Men, Gang aft agley.John Steinbecks novel, Of Mice and Men discusses in feature the faults with the high society it presents. Characters in the novel be hampered and held back from fulfilling their dreams, due to race (Crooks), brace (Curleys wife) and disability (shown by Lennie). All of these are expressed in detail through off the novel. The very title of the novel is an extract from a poem which literally means no matter how well we plan the future, things ofttimes go wrong. This is a main theme of the story, and Steinbeck blames the social hallow for it. His left wing writing is against many of the ways of society in 1930s America, and he pinks aspects of this. Steinbeck particular concern was for the working class, who he greatly sympathised with. He writes in a way to influence and educate the reviewer with his beliefs, which gives the story very substantive undertones. Stienbeck uses the ranch to represent a microcosm of the whole of Ameri slew society, effectively interesting the reader with his revolutionary views.George represents the working class. He and Lennie to pass awayher are shown to have had a hard manner before arriving at the ranch their time at the ranch is hard work, and the pathos shown at the abolish is that for George, things will continue in this purposeless way. Georges life of tough manual labour amounts to nothing, and he escapes from this reality by dreaming of what will be one day. George is drawn in to believing the dream he shares with Lennie, living the American dream. With promise of money from Candy, the dream seems soon to be complete.But the reality becomes clear at the end. Without Lennies childlike enthusiasm to fulfil his dream- it will not happen. This shows how George is hampered by society. Their plans from the beginning were to move to a house in the country, but plane this simple commit cannot be carried out. Lennie also holds George back, If I was alone I could exser t so easy without anyone to care for Lennie within society, George is hampered with him. George, and many other characters see this unusual acquaintance as very one-sided, but it is not only Lennie who relies on George. George takes for granted how frequently he needs Lennies companionship, in this cruel place they live in.Lennies life is prohibited from being as regular as it could be due to the deficiency in this society. He represents the minority of people who are different from normal. There is no doubt that Lennie aint bright. He is shown to have a childs mentality, and his condition is not fully understood. Steinbecks numerous animal comparisons with Lennie (Like a horsethe way a bear) shows how he is seen in this society.The reader views Lennie with benignity, even when he commits murder, his basic sorrow and innocence show that he is just a simple and unsophisticated man. Lennie ironically and sadly kills Curleys wife. Curleys wife goes to him, because she feels they b oth experience the equivalent kind of loneliness. In killing Curleys wife, Lennie prevents himself, George and Candy from fulfilling their dreams of a simple easy life. The tragedy at the end is that Lennies dream will neer be achieved. Lennie must be shot, as living in this society where theyd lock him up an strap him down, and put him in a batting cage would be worse. Lennie is prevented from satisfying his simple fantasy of when he and George will live off the fatta the lan, not only by his mind, but mainly by a society which has no place for a man with special conditions, who needs special care.Candy is a lonely old man, representing those alone and elderly in this fictional microcosm. His one companion in life is his dog. There is an element of sadness when referring to Candys dog. The dog represents Candy in many ways. He was the best damn sheep dog I ever seen, but now he is old and disabled, much like Candy. His dog is useless, but Candy wants to commemorate his dog beca use he is used to him. There are undertones that hint that part of the reason Candy wants to keep his dog is because he knows it symbolises him and his descent into uselessness. In the end Candys dog is shot, implying the tragical fate of Candy. Candy lives in regret from allowing Carlson to appoint his dog. I shouldnt ought to of let no stranger shoot my dog. He feels he should have put the dog out of its misery himself, but did nothing to prevent Carlson from this. Candys pass off was lost during an stroking at the ranch, which is why he still has a job at the ranch.The bosss sympathy keeps him there, long after he is of use to the ranch. sluice with this reassurance, Candy deeply fears theyll can me purty soon. He knows there is nothing to offer a handless old man in the world he exists in. When they can me here I wisht somebodyd shoot me. He escapes from this daunting future by imagining an alternate one, one that would bring kernel to his life, and lessen the fear which h e feels about the future. He is drawn in by a dream of putting an end to this insignificant life he leads, and living as his own boss. He offers to pay most of the money for the house which George and Lennie dream about. This hope is all that Candy has to live for, and the end shows George advise this idea there is little hope for Candys fantasy, or anyone elses in this tough society.Curleys wife shows us how tragic this society is for women in these times. No one on the ranch has sympathy for her. Even we as readers have little until we hear her confide in Lennie at the end. decree in the novel is shown to be very sexist. Women like Curleys wife were expected to lead very domestic lives, living essentially to serve their husband and children. She is the only woman on the ranch, who is extremely purty and she has got the eye. The ranch workers misinterpret her forwardness for flirting, but she is just lonely. Curleys wife tries to use her beauty to her advantage even so, the men exclude her, speaking little to her- thinking her an unfaithful tart. George describes her as one of these here jail baits. Steinbeck presents Curleys wife as a sex symbol. She dresses as if ready to go out, with rouged lips, wearing red shoes, and red fingernails, symbolising sex, seductiveness and danger. But still, only Lennie is tempted by her attractiveness.We sympathise with her commitment to Curley and as she confides in Lennie, we realise her unhappiness with the unfulfilling marriage. Curley, a childish and violent womaniser treats his wife as a possession to show off to his friends. He did not unify her out of love- but out of circumstances. Curleys wife is not even given a name by Stienbeck, which underlines her unimportance and low rank in the sexist mans world shown in this story. Curleys wife is very lonely, which echoes Crooks life. She understands Lennie, in the way that he is not accepted into society, and this is why she opens up to him, obviously if she has to sp eak to someone as stupid as Lennie, this shows how little respect she has from other workers. She reveals more to Lennie, than anyone else in the story speaking of her past.Curleys wife truly believes she could have become an actress, and if she had she wouldnt be livin like this, you bet. She blames her failed acting career on her ol lady. Curleys wife claims that actors have said she could be good. Unfortunately, these men have probably only been attracted to her by her beauty, and not by any real talent she had. Her beauty makes her open to these sorts of people, and she doesnt understand that these offers are intimately certainly not genuine. She wants to spend time speaking to Lennie, Candy and Crooks because she feels higher than them. All her life she has been told what to do and abused, and she rebels against this by trying to escape from this boring life, by marrying Curley.Crooks, the Negro stable buck is a man who suffers greatly from the American society in which extrem e racism is a way of life. Blacks did not get the vote, and white-black dealings were heavily frowned upon. He represents the situation of blacks throughout America, being excluded in the society presented to us. The reader reads on with interest and sympathy, for the unreasonable and heartless way that Crooks is treated. Crooks lives in his bunk in the harness room. He lives away from the other workers in his one room containing the bare necessities. He has no friends in or out of the ranch and his existence seems to be pointless. Crooks name comes from his crooked back, which puts him in immense pain. This symbolises the pain he suffers throughout his whole life. Crooks tells a tragic story of how he used to play with white kids, but as soon as the children grew up, they developed the racism that ran through their society.The hard cold life which Crooks has lived has led him to be a very bitter old man. His cynical yet realistic view on life is clear, If I say something, why its j ust a nigger saying it. Crooks knows his meaningless place in society, but still he has his pride his room was swept and jolly neat, for Crooks was a proud aloof man. This allows us to respect the self-importance Crooks still has after the dire and unjust life he has led. His character though is not presented as a character that is easy to sympathise with. In an interesting way, Stienbeck presents his ungrateful, sarcastic manner of referring to his bunk house, With a manure pile outside the window.He shows the angry way that he talks to Curleys wife, I had enough, he said coldly you got no rights comin in a coloured mans room. Steinbeck shows Crooks as a miserable old man, whose harsh character doesnt seem easy to sympathise with. Steinbeck in fact tried to create sympathy for the blacks in America by showing Crooks as an intelligent man who has been hardened by a cruel and strongly racist society in which he lives. People in the ranch exclude him, as there is no correct or wanted place for Crooks in the ranch, or the absolute social order.John Steinbeck had experienced this flawed society first hand, born and bred in America, and living there for thirty-five years before writing this book. He had also worked as a farm labourer before writing the novel. Steinbeck sympathised with the underdog, and truly appreciated and admired the working class. The social order was extremely immoral. It was sexist, and highly racist, which the novel alerts the reader to. Steinbecks other well-known novel, The Grapes of Wrath was also a political protest, and it is vital to remember this story is pen to influence the reader. The reader should bear in mind that the novel is not just a story of an unusual friendship that ends tragically it is a critical story, with strong undertones, written to alarm and influence the reader.All characters seem to be entrapped by society, but can we hold it entirely responsible? Is perhaps Steinbeck trying to ask how much of the characters un happiness is down to human nature? Lennie, although very much misunderstood by society would not have fitted in anywhere. His condition limits him significantly. Even in a hospice, or with 24hour care, it would be impossible for him to lead a regular life. What future is there for a lonely old man with no hand even in todays society? Even the benefits that he would receive today would not help Candy live the life he wants to live. Even Curleys wifes sad life of being used, and lied to, cannot be blamed on society. How is it possible to guarantee eachone success and wealthiness? The emptiness of her dreams is no fault of society. George also was by no way prevented from buying the farmhouse after Lennies death, but when Candy asks will we still go, he says I think I knowed from the very first wed never do her.This is due to his lack of self-will. I feel that Steinbeck does not only criticise society, but human nature. Human nature is very much responsible for characters not having the will to carry out their hopes, dreams and desires. The characters do not keep force to achieve. George accepts that he will continue in this unimportant subsistence, Ill work my month an Ill take my fifty bucks. Curleys wife accepts that she Coulda been in the movies. I feel Steinbeck tries to show how many people settle for less, because it is easier.It is always easier to use a scapegoat, and in this story, society can be seen as this. Doesnt every society have its faults anyway? The society shown is very different from todays, and has many faults, it is unfair, highly racist, and designed for the perfect person. This novel focuses on the misfits of society, and although the social order is far from perfect, it is not the only factor. This Novella is a criticism of not only society, but also human nature. Steinbeck shows characters hampered from all walks of life. The reader reads with interest this distressful and realistic window into a deeply flawed society.

Financial Leverage, Eps and Profit Margin Essay

Profits exponent be compared with sales, assets, or stockholders fair play. Why might all three bases be utilise? Will trends in these ratios always move in the same direction?All the three bases are used to find the chip in earned with respective to sales as well as investment made. When the dinero is compared with sales, it is called as the net profit margin. When the profit is compared with assets, it is called as return earned on total investment and when profit is compared with stockholders equity, it is called as return on equity. All these are gainfulness ratios and help to analyze the profitability at a particular period with respect to various bases. The trend in these ratios may not always move in the same direction. For example, return on assets may increase from one period to another, but not necessarily the return on equity. A cause for this may be due to change in capital structure and mix of debt and equity.Would you expect the profit margin in a quality jewelle ry store to differ from that of a grocery store? Comment.Yes. The profit margin in a quality jewelry store may differ from that of a grocery store. A jewelry stores profit margin would be much higher than of a grocery store. A grocery store will have a lower profit margin with respect to sales and earns its profits by selling more volume. But in the case of a jewelry store, the profit margin earned on each unit would be higher.Give a simple definition of earnings per share. Earnings per share can be defined as the earnings available to equity shareholders after the payment of preferred dividends, if any, with respect to one share. It is calculated as net income available to equity shareholders divided by the number of outstanding equity shares.Define financial leverage. What is its effect on earnings? When is the use of financial leverage advantageous and minus? The extent to which a firm uses fixed income securities can be termed as a financial leverage. The fixed income securiti es include bonds and debentures. The effect on earnings includes decrement of profits due to payment of fixed interest on these securities. The use of financial leverage is advantageous especially when the leverage is at the optimum level. At this level, the existence of leverage maximizes the earnings per share of the equity holders. This is because all the excess profits after the payment of interest go to the equity holders. The use of financial leverage is disadvantageous when it exceeds the optimal level. When the leverage is too high, it increases the risk of the company as well as the cost of capital. This also reduces the long term solvency of the business.

Arthur Dimmesdale’s Guilt and Hypocrisy Essay

In Nathaniel Hawthornes gripping tale, The Scarlet Letter, a revered Puritan minister suffers from cowardly guilt and hypocrisy subsequently he commits adultery in this novel staged in the seventeenth century. Arthur Dimmesdale, who hides himself in the shame of his lover, Hester Prynne, protects his reputation among the Puritan people. The hold, a public symbol of disgrace, contrasts with the rectors silent sin of adultery. When Hester became a symbol of sin among the people and wore the scarlet letter as punishment, Dimmesdale bears a evildoers masked determine in his heart. As a result of his concealed sin, Dimmesdale suffers from guilt and hypocrisy. Over the course of the three scaffold facial expressions, Dimmesdale changes from cowardly guilt and hypocrisy, to desperate guilt and hypocrisy, and in conclusion to repentant consent.In the first scaffold scene, Dimmesdale is aware of his guilt and hypocrisy when he questions his lover, Hester Prynne, but is too cowardly to confess his sin. Questioning the adulteress from a balcony alongside the spiritual and political leaders of the Puritan colony, the author, Nathaniel Hawthorne, correlates Dimmesdales elevated position among the Puritan colony and shows Dimmesdales reputation at stake. Placing pressure on the young woman, Dimmesdale pleads, Be non silent from any mistaken pity and tenderness for him for believe me, Hester, though he were to step down from a full(prenominal) place and stand there beside thee, on thy pedestal of shame, yet better were it so, than to hide a guilty heart through life.1 Wordlessly improve by her silence, Dimmesdale cowardly withheld his sin from the public.The significance of Dimmesdales cowardice parallels with the shame and fear of the scaffold and the mockery it brings. Seven years later, in the second scaffold scene, Dimmesdale is desperate to confess because his guilt and hypocrisy have only increased, but he manages only a cowardly tete-a-tete rehearsal of his confession. In the motionless of the night, Dimmesdale desperately climbed the scaffold and shrieked aloud, It is done2 It was not so. Shrieking aloud like those suffering souls who turn away from the face of God, Dimmesdale felt smaller relief from the iron chains of guilt and hypocrisy. Longing to free his guilty soul, Dimmesdale stood on the scaffold imagining Hesters disgrace. Illustrating his inner conflicts, Dimmesdale had expressed himself by screaming aloud. fast horror encompassed him because he is afraid of being discovered by the town. Alone in the abyss of darkness, upon the pedestal of shame, Dimmesdale found little relief in his private confession in the second scaffold scene.Finally, a few days later, Dimmesdale confesses his sin publicly in the third scaffold scene, showing his repentance and thereby finding relief from guilt and hypocrisy. Allowing his sin to fester in his heart for over seven years, Dimmesdale, now a dying man from sin, decided to resurrect th e scaffold. Dimmesdale, understanding that he, a dying man, sought mercy and forgiveness, and climbed the pedestal in guilty remorse. Ye that have loved meye, that have deemed me holybehold me here, the one sinner of the world At last I stand upon the spot where seven years since, I should have stood3 Beckoning Hester and their child, Pearl, to his side, Dimmesdales voice strengthened. As he confesses, the people recognized Dimmesdale bore the same stigma that marked Hester. Dimmesdale asks for forgiveness, therefore completing his necessary duty to receive the benefit of redeeming grace and hope and releasing himself from the devils clutches.A dramatic character, Dimmesdale changes through the course of three scaffold scenes as a result of his hidden sins. Arthur Dimmesdale acknowledges his sin in the last scaffold scene as he realizes his cowardice when Hester is punished and acknowledges his sufferings caused by his hidden sins seven years later. Driven by the realization that hi s offences ordinate his life, Dimmesdales sins choked him from a deeper spiritual life. At first without success, Arthur Dimmesdale tried to free himself, but doesnt do so until the third scaffold scene when he finally confesses. In conclusion, Nathaniel Hawthorne, the author of The Scarlet Letter, reminds the reader to be wary of cowardly guilt and hypocrisy as demonstrated in Arthur Dimmesdales character Be true Be true Be true Show freely to the world, if not your worst, yet some trait whereby the worst may be inferred.4 Free of guilt and hypocrisy in his public confession, Dimmesdale died in hope of Gods mercy.1-4 Nathaniel Hawthorne, the Scarlet Letter (Dover Thrift speculate Edition The Complete Work + Comprehensive Study Guide Copyright 2009 by Dover Publications) p. 47, p. 102, p. 127, p. 174Copyright 2013. All Rights Reserved. This work belongs to Ashlyn R. Thomas and may not be reproduced without consent. If found plagiarizing and/or using this work, you will be prosecu ted. This is only to be used as inspiration, and not taken as someone elses own work.

Importance of the English Language in Present Day World Essay

Language is the source of communication. Its the way through which we sh atomic number 18 our ideas and thoughts with otherwises. There are uncountable dustups in this world. Because every country has their own field language, then they have different local languages spoken and understood by their people in different regions. Lets talk about English. It is the language of England and has global Standard. Many people presuppose English as American Language but it is not true.In fact, when Columbus discovered America, he aphorism the country in the Stone Age with high illiteracy rate. Those were the European and English people who brought education and knowledge even technology towards America. There are several factors that make us to learn English Language to go through in the current time. First of all, as I already mention, it has International Standard, thats why everyone needs to learn English in order to draw and quarter in touch on International Level.If we see Education al field, we go away find much of the syllabus is written in English. Children are taught and encouraged to learn English on chokeing levels. And accordingly, as they promote to the next levels they learning almost all the subjects in English. We see the Internet and find more than 90% of websites written and created in English. And even when you see some sites in other languages, they also give you the option to translate in English. All the research and studies you find will be written and typed in English.All the information regarding each(prenominal) and everything contains English Language. There is another factor that make English very important in this world is it is the easiest language of the world to learn. Many people think that it is very difficult and confusing. But I suggest them to start and learn only for a week and they will feel easy with English. With good rationality and communication in English, we can travel around the globe. We get assistance and help in English in every part of world. You can sort it by on line travel.Better you visit some offices, companies, governmental organizations, and other departments, and you will see the importance of English as they hire the pro provide after getting know that whether the people they are hiring are good at English or not. This is the companys will that their staff is not even well educated but also good English speaker, writer and Reader. Those who are still unaware about the importance of English. They should start learning English as a time will come when everything would be understood, spoken and written in English. Better watch some media and get the scope of English.

Marketing Nike Essay

Growing up in that location was one brand that alto perishher professional athletes used in my eyes, Nike. The Swoosh, was the icon that each(prenominal) kids had to welcome, and why not? All the big time players not plainly had it, but endorsed it. Ads, which had Michael aureole Jordan, Bo Jackson, or Wayne Gretsky The Great wholeness doing amazing physical feats, always, motivated the crowds. The Nike corporation forward-looking this, and blasted it market campaign finished all sorts of media.In this essay I will break down this multi-billion dollar companys trade techniques in the beas of guest mensurate, promotional items, marketings four ps of the marketing scuffle, the segmentation, tar perishing, and locating (s.t.p.) approach to market the product, Customer Relationship Management (CRM), purlieual trends, the largest customer base, its competitors, and ethical marketing for this mess both stateside and all overseas. Putting these athletes in the ads is ju st one way to build value for a company.From Ashford universities dogma of Marketing by Sara White We argon introduced to marketing with the definition of marketing as an activity k forthwithing to stimulate exchanges that have value for customers, partners, and society at large. With this definition of marketing intact the move that still is fall out pondering is what is value? Value was defined as the perceived trade-off surrounded by benefits and the sacrifice required to take bullheadedness of those benefits. To break it down further we will find at customer value.Customer value is a title for the cost of a particular trade for the purchaser (buyer) instead of the company (seller). Looking into a selling Nike abroad, whatever a customer may fabricate in the United States may not be the same overseas. The firstly thing is to look at is how the current client separate influences the market in the states. Nike had a humble diverge with creators Bill Bowerman and Phil e ntitle trying to improve on the track shoe of the day. The former Blue Ribbon Sports Company now known as Nike wanted to increase value into their product by having athletes endorses it.So they found the soul that they thought would be the best at building future customer value, Steve Prefontaine. During his college time he neer lost a race on his home track, and was exposed to national notoriety with is fourth settle finish in Munich. This was one of their first supremacyes in marketing. As popularity for their product rose the selected new shimmers models to appearance the shoes on the track. This really kicked of the sale of the shoes. Seeing how this success worked at their home setting, taking it to former(a) countries should be no problem.Paving the way with athletes that had above average ability in their field was how Nike in love the marketing campaigned. Finding someone in an opposite country that could spark the same influence over the masses would keep thing on tr ack for Customer value overseas. This would all depend on what country we planned on taken our product to. The last thing that we ar going to look at with customer value is the four utilities of customer value. The four utilities are Form, Time, Place, and Ease of Possession. The form in the four utilities shows what effort Nike puts into their product that makes it desirable.Part of this desire is the quality and showmanship they place in every item. The other part is who they put in their invention. This was very clear in the mid-80 when Nike was the company that took on NBA rookie Michael Jordan, to wager their companys goals. Being one of the leaders of in business, time is important. Nike put their product out when they aim to. They overly change it enough to keep things fresh. Time also goes along with place. Not only does the timing of releasing product play a huge role, the place does as well. Lastly, ease of possession is just that, how easy will it be to die the prod uct.Included in this is can I get my item fixed or replaced easily also. With internet available in almost everyones pouch from smartphones to tablets getting Nikes items have become very accessible. With ease of possession we have to look at what trends are working or not, so that we may fix them. Understanding these four utilities just scratches the push through of what we need to know. To be more in-depth with a strategy we must look at the targeting and market mix portion of promoting. In order to utilize the four utilities properly we must look at the STP approach of marketing.This Approach involves segmentation, targeting, and positioning looks at what a byer values. Segmentation can be defined as the process of splitting a market into smaller groups with similar product needs or recognisable characteristics, for the purpose of selecting appropriate target markets. Targeting (or target market selection) refers to An makeups proactive selection of a suitable market segment (or segments) with the intention of heavily focusing the firms marketing offers and activities towards this group of related consumers.And positioning (which is sometimes referred to as product positioning) is Positioning is the target markets experience of the products key benefits and features, relative to the offerings of competitive products. With the number of competitors only the rise it is important for an organization to forecast what the consumers buying trends are. Nike, although one of the largest establishments in their field, they still are not untouchable. They have to stay a success by continually improving on the products. Nike leads the way with new technology that innovate all sports.In the late 80s the introduction of Nike air did this well. A wee they launched a promotional campaign that introduced a series of ads by Bo Jackson one of the top athletes at the time. They saw the future of what their clients wanted, Air. It was the first shoe out on the market wit h air in the sole. Following the marketing targeting set at this point propelled them ahead of their competitors. To stay ahead of the game the implementation of the four Ps is the following(a) tool to evolve business plan. The four Ps that come from the widely used marketing mix developed in the 60s accepts production, price, place and promotion.Product The combination of tangible goods, services, and beliefs offered at a specific price. To stay on the breaking edge of athletic gear with rivals on your heels they have to produce a product that reaches the masses. The creations did just that, they made it tangible for all with a specific price. value The amount of money or other consideration a customer must exchange for the offering. Nikes product because it was ahead of others cost a little more. At the same time they could justify their cost collectible to the fact the merchandise operated better than anyone elses.Place The strategy by which a company gets the right goods in the right quantity to the right place. Because Phil and Bill both had roots on the west coast in the first place Oregon, this is where the perfect place to offer the product out of was. right away, a global sensation you can get it from any corner of the world. Promotion The advertising and selling activity a company chthonictakes to create direct for the offering . The only real way to endorse this type of product is to show the benefits in contrary people that use it. This not only sums up the four Ps but accords examples of how it applies to this enterprise. while putting all of these aspects together on that point has to be a way to track certain trends to be more productive. This can be done by customer relationship management or CRM system. CRM is a good tool to utilize once your product has hit the market. This system tracks the companies relationship with the purchaser. The data salt away will be from sale and overall marketing . slightly items that might be pu lled from this information are demographics of the individual buying an item. This is so important to direct and promote ads to those that will actually be utilizing them. When I got my first pair of Nike shoes I was stoked.They were everything that I wanted and more. I was fast to show them to my friends. At that point I would have done anything that Nike asked me to (I was a typical kid). Inside the box was a bug and at the time I did not understand what it for. It had questions on it exchangeable race, age, sports that I played in at school leveletc. This was there way of finding out who is buying their goods. Some places will add in rewards or freebies to get their customer feedback. This information can also give feedback on when to promote certain items so that there will be a larger return.Now that all the information is being tracked and fixed, we can now see how it does abroad. In the 90s Nike wanted to figure out how to reach an even larger fan base. Soccer was the ticke t to gain that popularity not only in one country but almost every country in the world. At the point of taking production to another country the process of building customer value and marketing gracious of starts over. Knowing this Nike took players from the World Cup-winning Brazilian home(a) team. They redesigned the uniforms and pulled in some US teams as well .This organization could go a little farther by endorsing other sports as well. mavin of the most important things about going into other countries with this appeal line is to see what effects it has on the area. From Principles of Marketing by White there are a couple of things that incite the marketing environment. The acts that affect the environment are actors and forces . They both exist in two different categories Micro environment and large environment. In Micro-environment actors are individuals like stockholders, board members, competitors, public, and customers .In this category there are also forces which i nclude Strategic moves by, competitors, Channel partners, Changes in consumer behavior . Macro- environment deals actors with leaders in Culture/society, Politic, Economics, Technology development, finance and Law . Forces in Macro-environment are globalization, Technology and media . Lets see how this looks with Nike. If Nike is to be a success in other countries they have to know how they are going to affect the environment where they go. They also need to know how other countries can affect them.An example of this would be in the Middle East females are not treated as equals. Therefore it would not be a good idea to start up only female sporting lines there. Another example of how they could be affected by the environment is the culture is different that the US, some countries that would use their product cannot afford American prices. This would cause a new marketing scheme. A good place to start is checking the CRM to see what trends these cultures prefer. So currently who is N ikes biggest byer? Nike hits such(prenominal) a wide range of sports, from their start in track, to sponsoring golfer Eldrick Tiger Woods.Almost every sport today has some kind of influence from Nike. The largest in todays market is probably the NFL. The National football league has just signed up Nike to create some new gear for this 2012 2013 season. The cracking thing about Nike is it now has sister labels that produce more than just athletic products. A profound event in wampum Haans timelines happened in 1988 when Nike acquired Cole Haan . Thence, international flagship stores and more outlets opened do the reach to influence the use of quality and fashionable footwear become broader and wider . Then the technology of Nike Air was incorporated in the design of womens shoes which made a mark on Cole Haans emphasis on providing comfort and protection not only for men but also for women. This was the first at that time and the demand for Cole Haan shoes continued to rise . N ike seems to be unbeatable but they are only a small percentage of the market. There are so some different shoe companies out there today. If an individual can get it in the States they can get overseas via the internet. A few brands that compete with Nike are Reebok, Adidas, Asics, and New balance.But they are not soaked to the company that distributes to over 170 countries. Unfortunately although Nike from the stand point of business is a great company they have a dark side also. Ethics is gaining power in the business world. People are tired of seeing cooperations destroy morale of the world and marketing is no different. There is a responsibility to the public to give honest communications and things that are not going further desecrate children mind. A lot of marketers will play to childrens weaknesses. Rebecca Clay wrote an bind on advertising to children.The article goes on to explain that childrens psyches are not to the level to decipher fact from fiction. This weaknes s is change integrity and ads well over load kids with ideas of toys and games that they do not need nor should they have. One case of unethical marketing goes deeper than what we can see. It was what was going on behind the curtains. According to Mail Online that put out an article on Nike, about the treatment in the converse factory . They continue on to say that the employees are under paid, making around 50 cents an hour. Terminology such as dog or pig from supervisors are thrown around in a derogatory way.This is a decade after Nike came under assoil for their child labor seat shops in Indonesia. Should something be done to this marketing tycoon? Some kind of apology should come to the public not only in America but to the world. This is part of their arrangement to the society has a whole. As kids we can be drawn into many different that catch our attention. Mine, like many juveniles was following the dream of growing up to become a professional athlete. It was the lifestyl e at the time that seemed effort less. Nike open my eyes to this more than probably any other brand. The slogan dependable do It was what I needed to pursue my goals.For a while it felt as though they were not just talking about sports but life who knows maybe they are. Whatever it may be there marketing plan from the start of the back of a trunk to multibillion dollar cooperation is one of the best. Going through the marketing world with Nike we covered the following customer value, promotional items, marketings four ps of the marketing mix, the segmentation, targeting, and positioning (STP) approach to market the product, Customer Relationship Management (CRM), environmental trends, the largest customer base, its competitors, and ethical marketing for this corporation both stateside and overseas.References (n. d. ). Clay, R. A. (2000, September). Advertising to children is it ehtical. Retrieved Jan 11, 2013, from American Phychological Association http//www. apa. org/monitor/sep0 0/advertising. aspx Fripp, G. (2012). .segmentationstudyguide. Retrieved Jan 14, 2013, from www. segmentationstudyguide. com Reporter, D. M. (2011, July 13). Mail Online. Retrieved Jan 13, 2013, from routine mail http//www. dailymail. co. uk/news/article-2014325/Nike-workers-kicked-slapped-verbally-abused-factories-making-Converse-line-Indonesia.html uknown. (2011). History & Heritage . Retrieved 01 10, 2013, from Nike, inc http//nikeinc. com/pages/history-heritage unknown. (2013). A History of Cole Haan. Retrieved jan 13, 2013, from Shoe thermionic vacuum tube delivering sole satisfaction http//www. shoemetro. com/t-history-of-cole-haan. aspx unknown. (2013, jan 13). Forbes profile and News. Retrieved Jan 2013, 2013, from Forbes. com http//www. forbes. com/companies/nike/ White, S. (2012). Principles of Marketing. San Diego Bridgepoint Education,inc.

Chaos and Order

I will not all(prenominal)ow you fall. I will make believe you up high as I stand on a ball. With a book on oneness hand And a cup on my hat barely that is not all I arsehole do Look at me Look at me in a flash With a cup and a cake on the top of my hat I bottomland patronage up the search and a little flirt ship And some milk on a dish, and typeface I give the gate hop up and down on the ball But that is not all . It is gaming to have fun but you have to know ho. I can hold up the cup and the milk and the cake I can hold up these books, and the fish on a rake I can hold the toy ship and a little toy populace And look, with my tail I can hold a red caramelI can fan with the fan as I hop on the ball. That is what the cat said, then he cut out on his head He came down with a bump from up there on the ball. And crevice and I, we axiom all the things fall. We saw those two things bump their kits on the wall pass on wash up Bump Thump Down the wall in the hall Thin g two and thing one, they ran up they ran down. On the string of one kite, we saw mothers new gown with dots that are pink, white and red. Then we saw one kite bump on the head of her bed. I will not let you fall. I will hold you up high as I stand on a ball. With a book on one handAnd a cup on my hat But that is not all I can do Look at me Look at me now With a cup and a cake on the top of my hat I can hold up the fish and a little toy ship And some milk on a dish, and look I can hop up and down on the ball But that is not all . It is fun to have fun but you have to know ho. I can hold up the cup and the milk and the cake I can hold up these books, and the fish on a rake I can hold the toy ship and a little toy man And look, with my tail I can hold a red fan I can fan with the fan as I hop on the ball. That is what the cat said, then he fell on his headHe came down with a bump from up there on the ball. And Sally and I, we saw all the things fall. We saw those two things bump t heir kits on the wall Bump Thump Bump Thump Down the wall in the hall Thing two and thing one, they ran up they ran down. On the string of one kite, we saw mothers new gown with dots that are pink, white and red. Then we saw one kite bump on the head of her bed. I have chosen the book The Cat in the Hat. Simply because its a classic and I still enjoy reading it. I too chose this book because I see A LOT of chaos in the story followed by order.In the calamity above, you can see that I have quoted the things I noticed was chaotic. . He picked up the cake, and the rake, and the gown, and the milk, and the strings, and the books, and the dish, and the fan, and the cup, and the ship and the fish and he put them remote.. . He picked up the cake, and the rake, and the gown, and the milk, and the strings, and the books, and the dish, and the fan, and the cup, and the ship and the fish and he put them away.. In the box above, you can see that I have quoted what I thought would be order . I think Dr. Seuss does suggest the possibility of achieving a healthy balance between chaos and order. Because he showed that you can have responsible fun but at the same time, you have to clean up any(prenominal) mess made, solve any problems, and make sure things are in order when all the fun and games are done. * Along with entertainment, I believe that the story is to portray a lesson for kids. As Ive said before, you can have tons of fun, you just have to be responsible and clean up anything when done. * Dr. Seuss does use a rhyme scheme in this story.

Psychology Post Labor Day

This Sync drone results in anxiety, lack of motivation, difficulty concentrating and a feeling of e emptiness during the first few weeks of returning to work. There is a lot of factual inform pull through that is used to back up this idea. Most of the research is proly studied and scientifically proved. However, some licence is stronger than others. This article provides a lot of establish. This article is mostly scientific because almost all of the information comes from professional doctors, ledgers, or SST dies.For example, a study of 96 Dutch workers found that health and wellbeing return De to pre vacation levels during the first week back at work. This was conducted by pro fissionable and published in the journal Work and Stress. The article also states information on and then tells the readers where that information came from, weather it was a stray renal or a person. For example, after the article explains to be alert for symptoms of Pos t Vacation Syndrome, it refers to its source, Says Katherine Mueller, adjuvant director o f the Center for Integrative Psychotherapy in Allentown, P. The article gives a thousand rough description of who the person is. Her occupation/ position and her location. Some evidence is slightly stronger scientifically than others because of its accuracy. non all the people who atomic number 18 mentioned in this article be 100% correct but they are not war Eng either. Some evidence gives a more accurate description than others. For example, An estimated 6% of the U. S. commonwealth suffers from SAD (Seasonal Affective Dies order) This piece of evidence gives a numerical value which makes it more accurate than the statements above.Most evidence in this article is factual however there are some thinkings. Facts are pieces Of information that are scientifically proven while opinions are the way someone thinks and their viewpoint on a topic. For example, Emily Clicking has an opinion on childrens and adults mindset s on going back to school. General Y, kids cant wait to go back to school. For parents, that means months of buying , planning, nagging, chauffeuring, chaperoning and negotiating. This is an opinion because SE it is not true for all children and parents to view going back to school that way.That SST propitiation reflects more on Clinicians point of view than on scientifically proven facts. If Clicking would have mentioned a share of how many kids are harebrained to go back to school and how many parents are not excited for the school year to begin, it would b e a more reliable source. Findings in this article are trustworthy because it uses a lot of sources such as antithetical people and different studies in different journals. This create s an unbiased argument.

Excellence in Customer Service & Organisations

BSBCUS501C Work Related Project Question 1 justice in guest table value is the objective of all presidencys wishing to be successful. However, there is often a gap amidst customer expectations and management cognizances of customer expectations. Organisations often fail to repay close to their customers and justly read their expectations. Other reasons for customer advantage tasks include not listening to or collecting training from customers * poor, or no, focus on the actual design of branches to turn set customer needs into mathematical products and run * gaps between what the formation int give the sacks to produce for its customers and what its systems do actually produce * gaps between what the system is intended to pay off for customers and what it actually does deliver * cost constraints, or failure to set and meet realistic act standards, which impress what the organisation discount actually deliver * poor rung attitudes, training levels and working ma terials * gaps between what salespeople arrangement and the actual renovation or product quality Source Zeithaml, Parasuraman & Berry (1990) In approximately 2000 wrangling comment on these statements. By implementing customer feedback strategies, the organisation exit be able to disc over the comp whatevers strengths and authorization weaknesses, as set by the actual customer. Reacting on the feedback in a timely and appropriate manner result emergence revenues and customer satisfaction.Although a customer feedback programs lead be an added cost in the beginning, wide term it go away save money for the organisation, as it costs far more money to get new customers than keep a satisfied, make uping customers. Understanding what customers think of the organisation allow for ameliorate service delivery and quality of products leading to business sustainability. By conducting commercialize research and compend of customers needs and expectations, an saying of what the customers think nigh the organisation can enhance the perpetual improvement process in spite of appearance the organisation. Customer perceptions ar a subjective assessment of actual service experiences. Customer erceptions and customer expectations play an important role in service marketing and are the standards of performance against which service experiences are compared, and often formulated in terms of what a customer believes should or will happen. Supplying reliability to the customer will have the highest influence on the customers perception of quality and ability to perform the promised service tellingly with efficiency. Responsiveness from employees and the willingness of the organisation to help customers and to earmark them with a prompt service to deal with their queries, concerns or complaints will determine how the customer perceives the organisation.Giving the customer self-assurance and inspiring trust and confidence in the product or service supplied will encourage and declare the organisations objectives or goals. Showing the customer empathy, caring and individualized attention during the process will enhance the customers individual experience with the organisation. By not knowing what customers expect is one of the root causes of not delivering to the customer their expectations. This is the difference between customer expectations of the service and the organisations recognizeing of those expectations. Unwillingness to ask customers about their expectations will not address current issues, service bequeathrs whitethorn think that they know what is best for their customers but without research, learning and data, they may well be misaligned.Feedback strategies may include electronic feedback mechanisms using intranet, internet and email, feedback forms, questionnaires, formal or informal surveys and interviews or databases and other controls to record and compare data over time. Market segmentation to understand the needs of the market are important. Market segmentation is the grouping of customers sharing similar requirements, expectations and demographic or psychographic profiles. Segmentation is usually done to understand the needs of customers more elaborately or distinctly. When asking customers for their foreplay or feedback, they need to feel as if their opinions matter, they are more likely to continue supporting the organisation if they feel their feedback has been taken seriously and into consideration.Listening to the customer and acting timely on their feedback is important for the organisation, failing to understand a customers needs can result in widespread negative comments about the organisation and the loss of customers and potential customers. By not listening to customers and understanding what they need from a product or service will not allow the organisation to maintain its effectiveness in the market place, producing poor quality products or service and effecting overall profita bility for the organisation. Each organisation needs to check and establish procedures, standards and guidelines for customer service requirements and communicate these to all mental faculty. By establishing courses of action to accomplish specific goals, utilising information and data obtained through feedback will assist in identifying and acting upon the customers needs.These may be established through strategic or action plans that identifies the customers need, arranges for, and obtains imagerys needed to accomplish the want goals and objectives. By collecting information and data, planning areas for improvement that will improve the final output, will increase the quality of the service or product supplied. Identifying and acting timely on these inputs will ensure a competitive edge is maintained for the organisation. Identifying existing and potential problems or issues and obtaining relevant information about the problem will ensure the specific or root cause of the prob lem is identified. Once this has been achieved recommendations and corrective actions can be developed and proposed for implementation.By performing a gap analysis to measure the organisations current performance against their craved outcomes can identify areas for improvement. Analysing data and quantifying the information will establish where the organisation currently is and where they need to be. Gaps may exist in various stages of the input process that impacts the outcome. Poor quality lancinate materials or as well priced materials will directly affect the quality and cost of the final product or service. Gaps may exist in the process and need to be identified promptly. Ensuring all customers internal and external are fracture of the review process ensures opportunities for improvement are identified and acted upon timely.Gaps or areas for improvement need to be identified so quality products or service can be maintained. Employee loyalty needs to be earned, sooner than as sumed and this is achieved through commitment and communication by the management team. Organisations need to express and act on a commitment to develop employees career objectives by introducing initiatives that make employees believe that their current business organisation is the best path to achieving their career goals, delivering customer satisfaction and feeling valued within the workplace. By including opportunities for in the flesh(predicate) maturement and investing in the professional development of people within the organisation will improve outputs.Identifying correct resources and developing well-defined career paths and conducting analyses of current practices will highlight these areas where training, mentoring, and coaching, or areas of improvement are required within the organisation. Establishing effective working relationships among team members and participating in solving problems and making decisions allows employees to be empowered and part of the process, increasing participation levels and drive to complete desired changes. Communication to employees and customers, expressing ideas and information understandably and concisely, sharing information will all assist with accomplishing the goals or vision set out. A greenness characteristic of successful service is teamwork. A feeling of teamwork is created when employees see other employees and management as list members of the team.The lowest-level employee must feel that management from their immediate supervisor to the CEO of the company, cares about them and that they are a circumstantial part of the organisations success. This is achieved when every employee is involved in the organisations decision process and committed to providing a high level of service to customers, the company and to other employees. Cost constraints can affect the quality or price of the final service or product. Good purchasing practices are inviolate to organisational success. Developing budgets and r esource plans, managing materials, equipment or labour will create quality products for customers. During the planning process of resource procurement, identifying the need is the first step in the process.Organisations may be required to upgrade the current readiness of buildings or machinery used in the process to meet new orders or upgraded products. Investment funding may be necessary if new plant and facilities are needed. Skills of the workforce may need to be modify or obtained to operate new systems and produce the new product or service effectively. A raw material needs to be assessed for cost and quality as an input. If materials are too highly priced the end product would be too expensive for the consumer, equally, if the materials were of poor quality, the end product may not polish off the customers expectation levels, in each case the consumer would be hesitant in purchasing the goods or product.Ensuring a timely supply of raw materials enables the organisation to s upply a constant flow of service or product outputs. Healthy cash flow is essential if business is to respond to changing demands and requirements in any production activity. Quality management of resources bring together all inputs, ensuring that these are timely and consistent that will achieve quality products and an effective, efficient workforce. Employees need to understand the needs of the customer and what they actually require. By understanding who the customers are, both internally and externally, and actively listening to the customers to identify their needs, the employees can then check that customer needs have been met.Proactively engaging with customers to understand their needs and gaining feedback will highlight areas for improvement. Employee attitudes can affect an organisations growth and profitability. Early detection and resolution of employee attitude problems can minimize the effect of poor performance and tug relationships within the workplace. Recent organ isational changes may have contributed to changes in employee attitudes that may not have clearly describe the role requirements. Employees attitudes may have changed based on the availability of resources necessary to perform their hire out functions or because of poor relationships with supervisors and managers. In some cases, the employees hypothesize functions may be too challenging for their adroitness set. instruct informally or formally utilising mentoring, coaching or external facilitation may be required. To perform their job role according to the organisational standards, employees must have the correct equipment and resources. The equipment needs to be in good material body and the employees must have the knowledge and training to properly use the equipment to enhance the quality of their work. Retaining customers through effective customer service enables easier growth, indirectly and directly by sustaining healthier volumes and margins, and by business expansion fro m spoken referrals. An improved level of customer retention through effective customer service also improves staff morale, motivation and an increased productivity.Improved employee morale and motivation resulting from reducing customer attrition also positively benefits staff retention and turnover. Improving customer service, especially empowering and listening to customer service staff, offers many organisations a bigger return on investment. Employees who follow established procedures and guidelines for customer service and who are committed to customer needs, presenting themselves in a polite manner even under situations of high pressure can quickly depend to the customers requirements. Understanding the level of service required ensuring quality procedures are followed in providing services and taking corrective actions where possible to meet the customers needs will re-enforce the organisations commitment to service quality.Providing frequent and clear concise communication from management on what is expected and how the service is to be performed will support established policies and procedures. Providing employees with constructive feedback to help them understand how the service is to be performed and what management expects from the service, will provide employees with product and service knowledge so they can perform their jobs in a professional manner. Training employees in the correct methods of performing the service and how to communicate effectively with customers, supervisors and with other employees will enhance professionalism within the organisation.The quality of service delivers results in customer satisfaction and their retention, as it reinforces the perception that the value of the service original is greater than the price paid for it. Promises are made to consumers by organisations advertising using sales promotions and sales staff to promote products and services. These promises may be explicitly stated or they may be implied th at the organisation can offer these services. If the organisation does not provide the service that is promised, there is a gap between what customers expect and the service received. To increase customer exposure, organisations are tempted to make promises that may be difficult or even impossible to deliver.Communication through these channels tends to raise customer expectations and set certain standards to assess the service in the minds of customers. Any discrepancy between promised and actual service tends to broaden the customer gap. The tendency to over promise increases with pressure to achieve greater profits or to meet competitive claims. In both cases, severe damage to the organisations image can occur since it is unlikely the organisation can fulfil the service as promised. Each organisation should ensure that what they say they can offer, they will give to the customer as promised. This forms the backbone of the service bundle established by the organisation to achieve expected customer service.